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About...Watch...Video...About...Us...Testimonials...Team...Careers...Disclaimer...Privacy...Statement...Contact...Service...How...It...Works...Browse...Summaries...Corporate...Solution...Wish...List...Accessibility...Blog...RSS...Feeds...Partners...Publishers...Book...Award...Media...Relations...Alliance...Partners...Sign...Up...Subscription...Plans...Gift...Subscriptions...Affiliate...Program...Member...Sign...In...Operating...Agreement...Connect...Facebook...Google ...LinkedIn...Twitter...getAbstract...Blog...RSS...Affiliate...Program......1999-2016,...getAbstract.......405..Not..Allowed....Aaker..is..a..professor..of..marketing..strategy..at..the..Haas..School..of..Business..at..the..University..of..California..at..Berkeley...YouTube....My..Account...But,....the....book....offers....excellent....basic....principles....you....can....apply....to....improve....your....brand.....He..lectures..widely..and..consults..for..companies..in..the..United..States,..Europe,..and..Japan...ISBN:...9780029001516...Pages:...380...Buy...the...book...Your...brand...has...four...assets......awareness,...perceived...quality,...loyalty,...and...association......and...four...perspectives......as...a...product,...an...organization,...a...personality,...and...a...symbol....Bradley...Wiley,...2015...(9)...Book...Seducing...Strangers......Josh...Weltman...Workman...Publishing,...2015...(8)...Book...The...Compass...and...the...Nail......Craig...Wilson...Rare...Bird...Books,...2015...(8)...Book...Marketing...Above...the...Noise......Linda...J....In...this...summary,...you...will...learn...Why...consumers...associate...strong...brands...with...quality...products...Why...you...must...define...your...brands...core...identity...How...to...get...consumers...to...connect...with...your...brand...on...an...emotional...level......Summary...The...Elements...of...a...Strong...Brand...To...build...a...strong...brand,...build...on...the...concept...of...brand...equity....

My....Account.....Member....Sign....In....English....Deutsch....Espaol............Portugus....Franais....Menu....Search....Welcome....How....It....Works....Summaries....Wish....List....Corporate....Solutions....Subscribe....Member....Sign....In....With....your....getAbstract....credentials....Email....Password....Keep....me....logged....in....Forgot....password?....Register....With....your....Facebook....credentials....Keep....me....logged....in....to....getAbstract....With....your....Windows....Live....credentials....With....your....OpenID....credentials....Corporate....Single....Sign....On....Email....Federated....identity....login....for....selected....corporations....Summary....of....Building....Strong....Brands....David....A.....Popky...Bibliomotion,...2015...(7)...More...by...category...Branding...&...Positioning...Advertising.......Google ....Calendar.....Skip..navigation.....Maps...Maps.....

News....YouTube.....Translate....View...your...brand...as...having...a...series...of...assets...or...liabilities...linked...to...its...name...or...symbol....Aaker...discusses...how...a...brand...can...be...managed...as...a...strategic...asset...and...a...source...of...competitive...advantage....The....companies....whose....work....is....described....at....length....include....Saturn,....General....Electric,....Kodak,....Healthy....Choice,....McDonalds,....and....many....others..... 5d80d7912b

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